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October 24, 2005 Volume 14 No. 20
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What is Duke's Brand? Duke Asks Employees, Patients, Physicians what "D-U-K-E" Means in Medicine Four letters -- D-U-K-E. What do they stand for in health care? What do people expect when they choose to get medical treatment at Duke? Why do people want to work at Duke? Study at Duke? Refer patients to Duke? Those are just some of the questions Molly O'Neill, hopes to get answers to as she helps guide Duke Medicine through a branding exploration. "We have a house full of brands at Duke," says O'Neill, who is the chief strategic... |
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